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Tuesday, August 7, 2007

Launch Bluetooth

Launch a Bluetooth Device Business This fresh technology offers a bevy of business opportunities, from consumer goods to the medical field.
By Amanda C. Kooser November 17, 2006

Launch a Bluetooth Device Business
This fresh technology offers a bevy of business opportunities, from consumer goods to the medical field.

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Bluetooth is turning out to be the little technology that could. With an estimated install base of at least 1 billion devices by the end of 2006, it's a veritable tidal wave of blue. For entrepreneurs, feeling blue can be a good thing. Bluetooth is showing up in cell phones, PDAs, cars, digital cameras and billboards. Billboards? Yep. Push advertising that sends product messages to passersby is a new market with a lot of potential.
Look into wirelessly pushing information (like new menu items, coupons or train times), and you have a new market for creative uses of the technology--and new entrepreneurial opportunities related to Bluetooth services and device creation. "We see a large number of smaller companies [entering the market]," says Mike Foley, executive director of the Bluetooth Special Interest Group in Bellevue, Washington. "There is lots of space for either smarter devices or devices that take advantage of services people want to employ." Services might include push advertising, information transmittal, remote control capabilities or mobile commerce.
Here's one reason now is a good time for entrepreneurs to consider Bluetooth as a business: "We're working to create a high-speed channel within Bluetooth," says Foley. "[One of] the next progressions is high-quality video." That will make room for large-bandwidth applications, like moving hefty multimedia files from TVs and DVRs to mobile devices. The next couple of years will be prime development time for this new version of Bluetooth. You won't have to hold your breath to get blue in the face!

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