Increase Online Sales ?

Increase Your Online Sales Don’t just bank on one product. Learn how to generate even more sales by adding backend items.
By Derek Gehl October 25, 2006

People are always coming up to me and asking, "What can you tell me to help increase my internet sales?" And all too often, when I ask them to tell me about their business model, I discover they're selling only one product. So I ask them, "Have you ever considered selling backend products to your customers?"
Backend products are simply other products you can offer to your existing customers after they've made their initial purchase. Because you know what they've already bought from you, you should have a good idea of other things your customers would likely buy. And that should make it easy for you to think of new things they'd want to purchase. In fact, by adding just one more product to your site, you can increase the lifetime value of your customers--and increase your revenue--by 30 to 50 percent.
Here’s an example: The other day, I got an e-mail from Amazon.com telling me about a new internet marketing book they just got in stock. They knew I might be interested in it because I'd bought other internet marketing books from them before. And I was interested in that new one, too. In fact, as soon as I got the e-mail, I immediately clicked through to the site, checked out the book and bought it. And in doing so, I boosted my lifetime value to Amazon by another 20 bucks.